Since 2012

Advertising where purchase decisions are made. Digital Shopping Media.

These years have seen an explosion of different media types and a flood of information thanks to the internet, which people can use at home, in the workplace and on the move. Clear Channel responded by expanding its portfolio, operating under the motto “tailor-made communications solutions”.

Opportunities in the field of digital advertising are evaluated with pilot projects before being launched on the marketplace, ensuring that specific target audiences are reached even more effectively. New marketing tools have been developed which are precisely tailored to the poster advertising medium.

2000 - 2011 Consolidation within the Clear Channel group

Zurich Airport offers state-of-the-art architecture and advertising spaces for exceptional campaigns and exclusive image advertising.

The offering was continually expanded including carefully selected acquisitions of competitor companies.
In the years that followed, numerous Swiss outdoor advertising companies were taken over..

1990 - 1999 Evolution into the media company Plakanda Holding AG

The new consolidated corporate look: customer documentation from Plakanda AWI in 1999, designed by visualix.

The 1990s saw advertising spread at an almost inflationary rate. The company focus is on prime sites, maximum occupation rates and strategically planned, continuous growth.

Negotiations with the authorities regarding GK92, the city of Zurich's bill posting plan, were skilfully handled. Plakanda is the second biggest player on the Swiss out-of-home advertising market and  turnover had hit the 100-million-franc mark.

1980 - 1989 From small-scale operator to the company

Example of a distribution plan, for Special Display B12 on a reserved network in Zurich, 1980.

The 1980s saw the introduction of the fixed advertising budget and discussions about the tone and content of advertisements. Plakat & Propaganda AG adopted an approach that focused more on custom solutions and a sustainable portfolio, expanding outwards from its centre in Zurich.

 

1960 - 1979 Plakat & Propaganda AG breaks the APG monopoly on concessions

Two newspaper advertisements for Plakat & Propaganda AG in the Neue Zürcher Zeitung, 1965 and 1971.

In the 1960s, the economic recovery that was the “Wirtschaftswunder” (economic miracle), combined with increasing internationalization and the shift in emphasis in advertising from product information to image advertising, ensured that operators of poster sites enjoyed further growth. After 50 years, victory in the “fight for the right to post advertising in the districts of Zurich” finally went to Plakat & Propaganda AG.

1940 - 1959 The pioneering years

“Das schwarze Brett des Plakates” (“The Poster Notice Board”), created by Plakat & Propaganda AG in Urbangasse at Bellevue square in Zurich, 1957.

Although manufacturing suffered a major downturn in Switzerland during the war years of the 1940s, advertising continued – even if only for the purpose of reminding consumers what products were still around.

 

1920 - 1939 The founding years

Advertising hoardings in Bleicherweg in the Enge district of Zurich, 1938.

The company was founded during the Roaring Twenties – a period characterized by the avant-garde movement in the arts and the emergence of massed-produced goods. The poster was fast becoming the main advertising medium The company's competitive spirit quickly became evident, as it battled for every single billboard site.

By the end of the 1930s, Plakanda had acquired a new logo, and additional billboard sites .